MARKETING INFRASTRUCTURE
21GNET has built an infrastructure to deliver web-marketing solutions through the use of standard and proprietary web-marketing tools. We have used this suite of tools in the online gaming industry for years, with success, and they can be applied effectively on behalf of any other industry, or vertical product line, to achieve positive sales results. They are, in simple terms, our tools of the trade.
Flexibility is a key service element. The following products make up the 21GNET Common Platform. All of the tools are browser-based, which allows clients to control their online properties and marketing campaigns from anywhere in the world, providing they have Internet access.
The Sites Builder
Our proprietary Sites Builder is designed to easily create a client website with private labeling and co-branding in mind for future business development. Once such a website is created with the Sites Builder, the co-branded, private label and niche marketing sites are created in a flash. Upon receipt of graphical elements, new sites can be created within hours as opposed to weeks, or even months. The Sites Builder is at the core of our content management engine, i.e., the 21GNET Sites Manager.
The Sites Manager
Our proprietary content management system is designed to deliver, manage, and control content that can be pushed to co-branded and private label relationships. The Sites Manager system allows the user to write once, then publish one to one, or publish one to many, relationships. Once the content modules are established on a website, the client user can push the selected content modules to his/her affiliate network.
Secure permission-based access is provided to a client's selected content providers enabling collaborative publishing and site management. All content is controlled though a submit, edit, approve, publish process to maintain quality control. The Sites Manager comes complete with meta tag, description, and robot tag manager, which makes SEO a breeze. The Sites Manager virtually eliminates the need for HTML coders and programmers.
The Campaign Manager
Our banner management system is designed to deliver, manage, and control product and service offerings to the targeted audiences via banner advertising, pop-ups, pop-unders, as well as by way of intra-site or intra-network cross promotions.
Affiliate and Network Management System
Our affiliate and network management system is designed to capture and report on the performance of each promotional project, or individual affiliate relationship, through the use of cookies and default landing and/or sign-up pages.
Through the implementation of these core-marketing components, 21GNET can help any client meet his/her business objectives.
21GNET Email Management
The 21GNET e-Mail Management System allows you to send sequential email messages to your prospects and clients and do Email marketing to promote your products and services. The main components of our system are the Sequential Email Module and the Broadcast Email Module. People initially subscribe to specific lists through a single or double opt-in process. Once they have subscribed then they are automatically added into the Sequential Email Module.
The purpose of the Sequential Emailer is to increase the conversions rate of first time subscribers into full time members. For example; after a person subscribes to your service, a series of emails will be sent with different product / service offering. Once the person completes the conversion from being a shopper to a buyer then they are moved to the Broadcast Email Module.
The Broadcast emailers' purpose is to cultivate first time buyers and to cross sell and up sell clients through targeted promotional offers. It is also used to send unique newsletters and press releases to specific interest groups.
21GNET Email Module Includes:
- Email Admin Module
- Sequential Email Module
- Broadcast Emails Module
- Subscribers Management Module
- Database Management Module
- Backup Database
- Bounced Email / Bad email / Duplicate Management
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